| Our Mission |
Mission StatementsThe corporate mission statement, featuring the slogan "Eton: Taste The Wonderful Life Together," summarizes the Company's goals, strategies and values. In the future, Eton will focus on innovation and growth in the areas of new products, education of wine tasting and health care.The mission statement underscores Eton's willingness as an marketing company to help shape the future and our determination to come up with innovations that benefit humankind. Of special importance in this respect are new products emerging from Eton’s active market research, the consumer health business, the growth markets of Asia and new age group such as 18 – 35yrs.  Social ResponsibilityAt Eton Wine we try very hard to consider, at all times, the social and environmental impacts of our activities.The education of consumers on the responsible consumption of our wine brands is of primary importance and it is recognised that we may have an impact on differing groups of society through the activities in which we participate to communicate with our consumers. To encourage reasonable consumption and behaviour all marketing and promotional activities will show solely positive images of responsible enjoyment of our brands and will not present any images to the contrary. Throughout our marketing activity Eton Wine will endeavour to provide promotional material and use marketing tools that are targeted solely at those consumers of above legal drinking age. We will not take part in any promotional activity that may have a strong appeal to underage drinkers, especially if these take place outside of licensed premises, and any sponsorship activities in which we take part shall have an audience where the majority are adults over the age of 18. |